1) Watch Tucker and the Alexander Graham Bell Story if you haven't already. Be prepared to discuss at the beginning of next class. The AGB Story is currently with Brian Bell (any relation?). Brian can you put your email address in a comment and let folks know how they can view the film and for how much?
2) Read Crossing the Chasm pp. 63 to 103. You should have already read the preface and up to page 63. Remember to use a highliter on important ideas and to make notes in the margins if there are questions or concepts you would like to discuss in class.
3) Read the Starbucks IPO which will be posted as a link to this blog within 48 hours. Be prepared to discuss the initial target market for Starbucks.
4) Read the Under Armour IPO if you haven't already and be prepared to discuss the "Enterprise Value" of Under Armour at the time of its IPO. For Extra Credit be prepared to discuss the current "Enterprise Value" of Under Armour.
5) Apply the first 3 Principles from Part 2 of "How to Win Friends and Influence People" in a social interaction with a retail employee or public agent. A retail employee, you may recall from class discussion, can be any food services worker or an employee at a bookstore or clothing shop. A public agent may be a bus driver, postal clerk, or security guard. Be prepared to discuss the results of the application of the Principles. Please note the time, date, place, and type of interaction--an entry on your personal blog is a good way of archiving this information.
6) Write a new version of your essay from Assignment #1
This new version should be a revision of the first submission, incorporating comments, if any, from the Professor and your fellow students. An additional paragraph will now be added discussing an element from either "Chasm" or "How to Win" that can be identified within the life of the person profiled in your essay. A further paragraph will identify the initial target market of the person profiled in your essay from their successful business. The description of this initial target market will use concepts from Chasm and identify the aspects of the target market that relate to terminology used in Chasm. Post this new version of your essay as a hotlink back to your blog in a comment area on this blog by 12 midnight on the Saturday preceding the class--watch for the Professor's post that indicates where to post, and remember to make your post a "hotlink". Make sure that the new paragraphs are incorporated into the essay--do NOT simply tack on words. Rewrite, refine and remember to cite sources.
7) Create a Powerpoint slide that identifies an initial target market for a product or service you would like to launch. Remember the Rules of Powerpoint discussed in class. Post the slide (as a hotlink back to your blog if possible) by 12 midnight on Sunday prior to class. Use specific information from sources such as the US Census. Remember to cite the sources.
8) Read the selected sections from the Apple IPO. This should be posted as a link by the Friday of this week.
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If anyone wants the Alexander Graham Bell movie, I'm selling it, not renting it. So it'll be $5. Send me an e-mail about it, you can find my e-mail address on my blog profile.
ReplyDelete-Brian Bell
This comment has been removed by the author.
ReplyDeleteRevision essay
ReplyDeleteProfessor, for our powerpoint references, should that be a second slide? Or do you want us to put footnotes at the bottom of the one slide?
ReplyDelete*update*
ReplyDeleteI no longer have the Alexander Graham Bell movie.
-Brian Bell
Can anyone tell me how to post my revised paper as a hyper link?
ReplyDelete-Natalie
nwilson2@umbc.edu
I have the Alexander Graham Bell movie for Brian. You can find my email in my profile if you would like to buy it.
ReplyDeleteShane
My second version of the paper is available at
ReplyDeletehttp://kingdommusician.blogspot.com/
The Starbucks IPO is up as a link under Important Links. It seems that Blogger doesn't allow .pdf files to be uploaded so I used scribd.com--mainly because my old friends at SiliconAlleyInsider use it. Try it out and let me know what you think--it may be hard to read for two reasons, 1) the source copy was scratchy 2) the scribd.com reader is not a great interface. If someone has a better solution let me know.
ReplyDeleteThe references for the slide should be in small font at the bottom of the slide. We can violate the 12 point font size rule for the references.
ReplyDeleteThe 3 principle with the retail employee is found here.
ReplyDeleteThe updated assignment about our favorite entrepreneur is found here.
And the powerpoint saved as a picture file is found here.
How do we post the powerpoint?
ReplyDeleteI have the AGB dvd if anyone needs it.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteIs there anyone who could help me post the hyperlink? I am unsure of how to do it?
ReplyDeleteMy email is amf1@umbc.edu
Hey everyone you can find my blog at:
ReplyDeletehttp://mcs330.blogspot.com
My apologies for the late post. You can find my blog here
ReplyDeleteSorry everyone: but I can't seem to figure out how to post my blog as a hyper link.
ReplyDeleteMy updated essay can be found at: http://natalie42988.blogspot.com/
Powerpoint Slide
ReplyDeleteI mistyped (and cant figure out how to edit the comments) but the powerpoint is saved as a powerpoint- not a picture file.
ReplyDeleteMy slide is saved as a picture here:
ReplyDeletehttp://i617.photobucket.com/albums/tt251/kingdommusician/Slide1.jpg
I also emailed the powerpoint to myself so it is accessible from the classroom if needed.
This comment has been removed by the author.
ReplyDeleteI posted my revised paper and my pp slides at my blog " http://tizzle-thethinktank.blogspot.com/ ".
ReplyDeleteMy slide can be viewed on my blog here
ReplyDeleteJonathan T's revised essay and slide
ReplyDelete