Assignments for Class #5

Congratulations to Alex Broadwater, Emily, Patrick, and Todd Carter on winning last week's My Favorite Entrepreneur Essay Writing Contest. Prizes for winning will be announced at the next class.

Note on Linking: All assignments this week are due 5PM Monday, February 23rd. They MUST be linked to this blog in the comments area below using the Shane Style of links as discussed in class last Monday.

1) Read Part Three of HTWFAIP: "How to Win People to Your Way of Thinking " if you haven't already.

2) Read Crossing the Chasm Part II pp. 103-161

3) Create a Product Description slide using 20 words or less or a chart or picture to describe your Whole Product or service.

4) Create a Product Component List slide that numbers and describes the components necessary to fulfill your product or service. Use the concept of the Whole Product as defined in Crossing the Chasm on pp. 108 to 110.

5) Create a slide using a spreadsheet that provides real or estimated Product Component Costs for each of the components of your Whole Product.

6) Create an Organizational Chart of not more than 10 people necessary for the delivery of your Whole Product. Place the chart in a slide along with estimated annual salaries and/or hourly costs per each headcount per year.

Link all four (4) slides to the comments area below.

7) Apply all SIX (6) principles of Part Two of HTWFAIP in five (5) social interactions this week. At least two (2) of the five (5) should be people who are NOT friends, retail employees or service agents. For example, at least two (2) of your five (5) social interactions could be a Professor (not including myself), an assistant coach, an assistant manager or manager at your job, or a relative NOT including your parents. Ask at least one (1) of these two (2) about their cel phone make, model, service and usage and identify this person along the Technology Adoption Life Cycle. Write a brief summary of each interaction and the TALC identification sequence in your blog and link this back to this course blog.

8) Review your Enterprise Value calculation of last week and, if needed, re-calculate. Calculate the current Enterprise Value for Microsoft and Apple as of this week, detailing the inputs used for outstanding shares, value of each share and indicate the time, date and source of that share price, and include the current comparative percentage. Enter all calculations and information in a post on your blog and link this entry to this blog.

9) Review this website on Search Engine Optimization