Monday, February 9
Product Development and Sourcing
Readings: selected readings from IPO filings of Apple Computer. Crossing the Chasm, Part II pp. 63--103
1) Discussion of Products and Target Markets assignment.
2) Products and their cost basis
What do you want to build or produce? What service do you want to provide? Break down the product or service into its constituent components and begin development of a component sourcing plan. Where are the materials or services necessary to build the product located? How does the entrepreneur source these components? Once sources are found, students will be encouraged to think of lower cost substitution and replication. The cost of the product versus the potential quality and acceptance by the target market will be discussed.
Classwork centers on these topics:
Raw materials and services sourcing
Assembly lines
Outsourcing solutions in the 21st Century: case studies: skiphop.com, guru.com, napster.com
Is there an Assignment 3 for this week? Week 2 has an Assignment 2 and Week 4 has an Assignment 4 so was just curious if there as one for this week.
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