Assignments for Class #6

Note on grades: As discussed in class, this week's class we will begin grading all assignments. Look for comments on last week's assignments in your blog over the next 36 hours.

Read Part Four of HTWFAIP "How to be a Leader" if you haven't already. Review Crossing the Chasm and make sure to complete all the reading assignments in that book to date.

Apply all the principles of HTWFAIP in ten (10) social interactions this week. Ask at least one (1) of these ten (10) people about their cel phone make, model, service and usage and identify this person along the Technology Adoption Life Cycle. Write a brief summary of each interaction and the TALC identification sequence in your blog and link this back to this course blog. Also, using the principles of HTWFAIP and the Mark Twain press relations advice quote, find a journalist from the Weekly Retreiver and create a positive relationship with this person. Write about this in your blog and link this back to this course blog.

Create one additional online link for your personal blog or use some other technique that enhances SEO or creates an additional traffic source for your blog. Write about this in your blog and link this back to this course blog.

Create a slide using a spreadsheet that provides a real or estimated Marketing Budget for your Whole Product. The Marketing Budget should be monthly for the first 12 months of your start up business. Separate components of your budget in spreadsheet. For example, separate lines in your spreadsheet could be for promotional items used in guerrilla marketing, SEM, and press relations. Place the spreadsheet in your slide and link this back to this course blog.

Review your Enterprise Value calculation of the last two weeks and, if needed, re-calculate. Calculate the current Enterprise Value for Microsoft and Apple using recent prices, detailing the inputs used for outstanding shares, value of each share and indicate the time, date and source of that share price, and include the current comparative percentage. Calculate the increase in value of both Microsoft and Apple from their IPO date. The increase in value is the difference between the current market value and the IPO date market value, expressed as a percentage. Enter all calculations and information in a post on your blog and link this entry to this blog.