Find two (2) financing sources for your start up idea, write them up in your blog, including a description of where you found the information. You must also include the name and address of the organizations that you believe would be interested in providing funding. These sources should include the specific name and contact information of a particular person, both email and phone number, and job title. Link this back to the comments area below.
Read Google IPO document excerpt "Letter from the Founders".
If you weren't in class last week, watch the Simpson's episode "The Old Man and the Lisa".
Read "Crossing the Chasm" pp. 152-156 on how to create the Elevator Pitch.
Revise all your previous assignments using the comments from the Professor. Place links to these revised assignments in the comments area below this post.
Part 4 of HTWFAIP is the section titled: Be a Leader. Write about one or more of the lessons included in this section of the book that you have employed personally recently. Place a link to this assignment in your blog in the comments area below.
Extra Credit available by attending and taking notes on the Jeannie Howe appearance.
This assignment is due March 30, 2009 at 12 noon.
Showing posts with label Crossing the Chasm. Show all posts
Showing posts with label Crossing the Chasm. Show all posts
Friday, March 27, 2009
Wednesday, February 25, 2009
Assignments for Class #6
Note on grades: As discussed in class, this week's class we will begin grading all assignments. Look for comments on last week's assignments in your blog over the next 36 hours.
Read Part Four of HTWFAIP "How to be a Leader" if you haven't already. Review Crossing the Chasm and make sure to complete all the reading assignments in that book to date.
Apply all the principles of HTWFAIP in ten (10) social interactions this week. Ask at least one (1) of these ten (10) people about their cel phone make, model, service and usage and identify this person along the Technology Adoption Life Cycle. Write a brief summary of each interaction and the TALC identification sequence in your blog and link this back to this course blog. Also, using the principles of HTWFAIP and the Mark Twain press relations advice quote, find a journalist from the Weekly Retreiver and create a positive relationship with this person. Write about this in your blog and link this back to this course blog.
Create one additional online link for your personal blog or use some other technique that enhances SEO or creates an additional traffic source for your blog. Write about this in your blog and link this back to this course blog.
Create a slide using a spreadsheet that provides a real or estimated Marketing Budget for your Whole Product. The Marketing Budget should be monthly for the first 12 months of your start up business. Separate components of your budget in spreadsheet. For example, separate lines in your spreadsheet could be for promotional items used in guerrilla marketing, SEM, and press relations. Place the spreadsheet in your slide and link this back to this course blog.
Review your Enterprise Value calculation of the last two weeks and, if needed, re-calculate. Calculate the current Enterprise Value for Microsoft and Apple using recent prices, detailing the inputs used for outstanding shares, value of each share and indicate the time, date and source of that share price, and include the current comparative percentage. Calculate the increase in value of both Microsoft and Apple from their IPO date. The increase in value is the difference between the current market value and the IPO date market value, expressed as a percentage. Enter all calculations and information in a post on your blog and link this entry to this blog.
Read Part Four of HTWFAIP "How to be a Leader" if you haven't already. Review Crossing the Chasm and make sure to complete all the reading assignments in that book to date.
Apply all the principles of HTWFAIP in ten (10) social interactions this week. Ask at least one (1) of these ten (10) people about their cel phone make, model, service and usage and identify this person along the Technology Adoption Life Cycle. Write a brief summary of each interaction and the TALC identification sequence in your blog and link this back to this course blog. Also, using the principles of HTWFAIP and the Mark Twain press relations advice quote, find a journalist from the Weekly Retreiver and create a positive relationship with this person. Write about this in your blog and link this back to this course blog.
Create one additional online link for your personal blog or use some other technique that enhances SEO or creates an additional traffic source for your blog. Write about this in your blog and link this back to this course blog.
Create a slide using a spreadsheet that provides a real or estimated Marketing Budget for your Whole Product. The Marketing Budget should be monthly for the first 12 months of your start up business. Separate components of your budget in spreadsheet. For example, separate lines in your spreadsheet could be for promotional items used in guerrilla marketing, SEM, and press relations. Place the spreadsheet in your slide and link this back to this course blog.
Review your Enterprise Value calculation of the last two weeks and, if needed, re-calculate. Calculate the current Enterprise Value for Microsoft and Apple using recent prices, detailing the inputs used for outstanding shares, value of each share and indicate the time, date and source of that share price, and include the current comparative percentage. Calculate the increase in value of both Microsoft and Apple from their IPO date. The increase in value is the difference between the current market value and the IPO date market value, expressed as a percentage. Enter all calculations and information in a post on your blog and link this entry to this blog.
Tuesday, February 10, 2009
Assignments for Class #4
1) Read Crossing the Chasm up to page 103 if you haven’t already
2) Apply the first 3 principles of HTWFAIP in three (3) social interactions this week with a retail employee or public service agent. Note the time, date, place and type of interaction as an entry on your personal blog by 7PM Monday. If you can, try to do this with one of the people upon whom you applied the principles last week. USE common sense—do NOT pursue any social interactions with anyone who begins to make you nervous. Be prepared to discuss in class.
3) Revise your slide using the specific comments of the Professor, if any, and the class discussion. Create a link to the revised slide in the comments area below by 7PM Monday.
4) Revise your favorite entrepreneur essay again by midnight Friday. Please note in the comments area below whether you have done this since this will be the essay that will be used in the Revised Essay Poll.
5) Read your classmates' Revised Favorite Entrepreneur’s Essay.
6) Vote for your favorite four (4) Essays using the online Revised Essay Poll that will be posted by the Professor by midnight Friday. Voting will be permitted through 7PM Monday.
7) Read the important sections of the Apple Computer IPO and the Microsoft IPO. Links to these documents are to be found in the Important Links area on the home page of this blog.
Calculate the enterprise value of Apple Computer on its IPO date and the enterprise value of Microsoft on its IPO date. Which was the greater value? By what percentage?
8) Approach one (1) friend and ask them about the type of cellular phone they have. This friend can NOT be a member of this class. Note the brand name of the manufacturer of the phone and model number, the cell phone carrier, and their level of usage (voice, text, web browsing, emails, IM, other). For example, I have a Nokia N95 with T-Mobile service which I use for voice calls, text messages, web browsing, gmails, calendar and schedule reminders, photo and video capture, mp3 playback, radio reception, and as an alarm clock.
Using their cell phone as a guide, identify this individual as a consumer type along the Technology Adoption Life Cycle. Use only the first name and last name initial. Note these results in your personal blog and create a link to these notes in the comment area below by 7PM Monday. Then, ask the same person what cell phone they would buy if money was not an issue. "I don't know" is an acceptable response, but only after you ask them to think about it. Note this result as well. Does that change your opinion of their consumer type?
2) Apply the first 3 principles of HTWFAIP in three (3) social interactions this week with a retail employee or public service agent. Note the time, date, place and type of interaction as an entry on your personal blog by 7PM Monday. If you can, try to do this with one of the people upon whom you applied the principles last week. USE common sense—do NOT pursue any social interactions with anyone who begins to make you nervous. Be prepared to discuss in class.
3) Revise your slide using the specific comments of the Professor, if any, and the class discussion. Create a link to the revised slide in the comments area below by 7PM Monday.
4) Revise your favorite entrepreneur essay again by midnight Friday. Please note in the comments area below whether you have done this since this will be the essay that will be used in the Revised Essay Poll.
5) Read your classmates' Revised Favorite Entrepreneur’s Essay.
6) Vote for your favorite four (4) Essays using the online Revised Essay Poll that will be posted by the Professor by midnight Friday. Voting will be permitted through 7PM Monday.
7) Read the important sections of the Apple Computer IPO and the Microsoft IPO. Links to these documents are to be found in the Important Links area on the home page of this blog.
Calculate the enterprise value of Apple Computer on its IPO date and the enterprise value of Microsoft on its IPO date. Which was the greater value? By what percentage?
Post your answers on your blog and create a link to these answers in the comment area below by 7PM Monday.
8) Approach one (1) friend and ask them about the type of cellular phone they have. This friend can NOT be a member of this class. Note the brand name of the manufacturer of the phone and model number, the cell phone carrier, and their level of usage (voice, text, web browsing, emails, IM, other). For example, I have a Nokia N95 with T-Mobile service which I use for voice calls, text messages, web browsing, gmails, calendar and schedule reminders, photo and video capture, mp3 playback, radio reception, and as an alarm clock.
Using their cell phone as a guide, identify this individual as a consumer type along the Technology Adoption Life Cycle. Use only the first name and last name initial. Note these results in your personal blog and create a link to these notes in the comment area below by 7PM Monday. Then, ask the same person what cell phone they would buy if money was not an issue. "I don't know" is an acceptable response, but only after you ask them to think about it. Note this result as well. Does that change your opinion of their consumer type?
Friday, January 30, 2009
Assignments for Class #2
For next class we have the following assignments:
Watch: Tucker and the Alexander Graham Bell Story.
Read: Moore: Crossing the Chasm: Author's note, preface and pp. 3 -59
Twain: Tom Sawyer excerpt, Under Armour IPO excerpt
I haven't gotten the Starbucks IPO so we can defer that reading until later.
Write: 2 pager on "My Favorite Entrepreneur". Get it posted!
Watch: Tucker and the Alexander Graham Bell Story.
Read: Moore: Crossing the Chasm: Author's note, preface and pp. 3 -59
Twain: Tom Sawyer excerpt, Under Armour IPO excerpt
I haven't gotten the Starbucks IPO so we can defer that reading until later.
Write: 2 pager on "My Favorite Entrepreneur". Get it posted!
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