Showing posts with label Enterprise Value. Show all posts
Showing posts with label Enterprise Value. Show all posts

Tuesday, February 10, 2009

Assignments for Class #4

1) Read Crossing the Chasm up to page 103 if you haven’t already

2) Apply the first 3 principles of HTWFAIP in three (3) social interactions this week with a retail employee or public service agent. Note the time, date, place and type of interaction as an entry on your personal blog by 7PM Monday. If you can, try to do this with one of the people upon whom you applied the principles last week. USE common sense—do NOT pursue any social interactions with anyone who begins to make you nervous. Be prepared to discuss in class.

3) Revise your slide using the specific comments of the Professor, if any, and the class discussion. Create a link to the revised slide in the comments area below by 7PM Monday.

4) Revise your favorite entrepreneur essay again by midnight Friday. Please note in the comments area below whether you have done this since this will be the essay that will be used in the Revised Essay Poll.

5) Read your classmates' Revised Favorite Entrepreneur’s Essay.

6) Vote for your favorite four (4) Essays using the online Revised Essay Poll that will be posted by the Professor by midnight Friday. Voting will be permitted through 7PM Monday.

7) Read the important sections of the Apple Computer IPO and the Microsoft IPO. Links to these documents are to be found in the Important Links area on the home page of this blog.

Calculate
the enterprise value of Apple Computer on its IPO date and the enterprise value of Microsoft on its IPO date. Which was the greater value? By what percentage?

Post your answers on your blog and create a link to these answers in the comment area below by 7PM Monday.


8) Approach one (1) friend and ask them about the type of cellular phone they have. This friend can NOT be a member of this class. Note the brand name of the manufacturer of the phone and model number, the cell phone carrier, and their level of usage (voice, text, web browsing, emails, IM, other). For example, I have a Nokia N95 with T-Mobile service which I use for voice calls, text messages, web browsing, gmails, calendar and schedule reminders, photo and video capture, mp3 playback, radio reception, and as an alarm clock.

Using their cell phone as a guide, identify this individual as a consumer type along the Technology Adoption Life Cycle. Use only the first name and last name initial. Note these results in your personal blog and create a link to these notes in the comment area below by 7PM Monday. Then, ask the same person what cell phone they would buy if money was not an issue. "I don't know" is an acceptable response, but only after you ask them to think about it. Note this result as well. Does that change your opinion of their consumer type?