Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991, revised 1999), is a technology start up marketing and strategy book by Geoffrey Moore. Moore lays out a clear and precise market driven methodology for not only starting a new business in the US but also has good solid strategy for follow up growth and expansion management.
Further Information on Crossing the Chasm:
http://www.parkerhill.com/Summary%20of%20Crossing%20the%20Chasm.pdf
How to Win Friends and Influence People
(1936, revised multiple times), is the quintessential professional and businessperson's handbook. All the books in the airport bookstore business section are derived from Dale Carnegie's text on public speaking and proper conduct in the business social setting.
How to Win Friends and Influence People
(1936, revised multiple times), is the quintessential professional and businessperson's handbook. All the books in the airport bookstore business section are derived from Dale Carnegie's text on public speaking and proper conduct in the business social setting.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.