INDS 430A Course Description

The growth of global telecommunications and data networks has made starting up a business faster, cheaper and more efficient. Multi billion dollar companies like Google, Under Armour, and Starbucks spring up to achieve market dominance, seemingly overnight. In the 21st Century, the entrepreneur is the new rock star. This course, The American Entrepreneur in the 21st Century, will instruct on how, what, when and where to start a new business. Students will develop skills in interdisciplinary research and problem solving, in oral and written communication, and in the analysis of new business challenges through fact based analysis and documentation. Through the use of literature, both fiction and business based, and through filmed entertainment sources, students will review the history and the psychology of the successful American entrepreneur. The use of in depth online data sources will aid in developing business premises which will then be debated and documented in formats that lead to proposals that are tested and ready for launch into the marketplace.