Tuesday, February 10, 2009

Assignments for Class #4

1) Read Crossing the Chasm up to page 103 if you haven’t already

2) Apply the first 3 principles of HTWFAIP in three (3) social interactions this week with a retail employee or public service agent. Note the time, date, place and type of interaction as an entry on your personal blog by 7PM Monday. If you can, try to do this with one of the people upon whom you applied the principles last week. USE common sense—do NOT pursue any social interactions with anyone who begins to make you nervous. Be prepared to discuss in class.

3) Revise your slide using the specific comments of the Professor, if any, and the class discussion. Create a link to the revised slide in the comments area below by 7PM Monday.

4) Revise your favorite entrepreneur essay again by midnight Friday. Please note in the comments area below whether you have done this since this will be the essay that will be used in the Revised Essay Poll.

5) Read your classmates' Revised Favorite Entrepreneur’s Essay.

6) Vote for your favorite four (4) Essays using the online Revised Essay Poll that will be posted by the Professor by midnight Friday. Voting will be permitted through 7PM Monday.

7) Read the important sections of the Apple Computer IPO and the Microsoft IPO. Links to these documents are to be found in the Important Links area on the home page of this blog.

Calculate
the enterprise value of Apple Computer on its IPO date and the enterprise value of Microsoft on its IPO date. Which was the greater value? By what percentage?

Post your answers on your blog and create a link to these answers in the comment area below by 7PM Monday.


8) Approach one (1) friend and ask them about the type of cellular phone they have. This friend can NOT be a member of this class. Note the brand name of the manufacturer of the phone and model number, the cell phone carrier, and their level of usage (voice, text, web browsing, emails, IM, other). For example, I have a Nokia N95 with T-Mobile service which I use for voice calls, text messages, web browsing, gmails, calendar and schedule reminders, photo and video capture, mp3 playback, radio reception, and as an alarm clock.

Using their cell phone as a guide, identify this individual as a consumer type along the Technology Adoption Life Cycle. Use only the first name and last name initial. Note these results in your personal blog and create a link to these notes in the comment area below by 7PM Monday. Then, ask the same person what cell phone they would buy if money was not an issue. "I don't know" is an acceptable response, but only after you ask them to think about it. Note this result as well. Does that change your opinion of their consumer type?


45 comments:

  1. My essay can be found here.

    My updated powerpoint can be found here.

    The cell phone assignment is here.

    The interactions using the 3 principles can be found here. I have done two so far and will edit that blog entry once I have done the last one (probably this Saturday).

    I will post the enterprise value assignment later

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  2. The enterprise value assignment can be found here.

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  3. I don't think that I want to make any modifications to my essay since last week, its available at

    http://kingdommusician.blogspot.com/

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  4. The revision is located on my blog page, and is identified as such.

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  6. The revised essay is up on my blog.

    http://tizzelthethinktank.blogspot.com/

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  7. My revised essay can be found here. Enjoy

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  8. You can find the second version of my slide here

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  9. My social interactions are in this blog. Enjoy!

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  10. Also, for the extra credit assignment you posted on my first blog:

    The closest Andrew Carnegie funded Library to UMBC is the Forest Park Branch of the Baltimore Public Library system.

    Forest Park Library

    I've looked up the locations of all 14 Carnegie funded libraries in Maryland. All were in Baltimore, some are no longer standing. The Forest Park Branch is both the closest original library and the closest standing library.

    Forest Park Branch
    3023 Garrison Boulevard
    Baltimore, MD 21216

    Driving directions from UMBC:
    Driving Directions

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  11. Hey guys, here's my blog with all the updated assignments for next class. For some reason you have to click on my blog archives to see the assignments.

    Blog

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  12. I don't see the Microsoft IPO in the links, where can I find it?

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  13. Here is the link to my blog where my updated slide can be found.

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  14. Yeah, I'm having the same problem as Ryan... can't find the necessary info. for Microsoft.

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  15. I found my information for Microsoft online but different sites gave different information

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  17. The Enterprise Values of Apple and Microsoft can be found here

    I used reports about the Microsoft IPO to find the enterprise value because I did not see the IPO link on the homepage.

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  18. The consumer identification according to the technology adaptation life cycle can be found here

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  19. My cellphone assignment is here. I've done the apple half of the IPO assignment but I still do not see a link for the Microsoft IPO.

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  20. Still missing the Microsoft IPO, did the best I could. Enterprise value available here

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  23. Natalie Cullers: "So after last week's successful interaction with the cashier at Noodle Compoany, I was confident to hed out and try this three-step guide again. So, when I went to the Dining Hall I spoke to one of the older ladies swiping cards, I believe he name was Anita? Many times I have seen her and she never really says much. I struck up a conversation and she began to joke around with me. Before when when I would say," how are you? " she would respond with a simple response. Now she is very friendly and when I ask her how she is, she gives me a real response and asks me how I am doing as well! "

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  24. This weeks employee interaction can be found here

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  25. The number of shares outstanding for Microsoft after their Initial Public Offering can be found on page 3 of the IPO document--in the Prospectus Summary. The number of shares is

    24,715,113

    This does not include share options that were granted but not exercised but the 24.7 million share number is close enough for this exercise.

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